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Privacy Policy

Last updated: 21/05/2026

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Tidnock Farm Ride respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, purchase a day pass or membership, contact us, or visit Tidnock Farm Ride.

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1. Who we are

Tidnock Farm Ride is a private horse farm ride operating from Great Tidnock Farm, Cheshire.

For privacy questions, contact us at:

Email: [bookings@tidnockfarmride.co.uk]
Address: Great Tidnock Farm, SK11 9JD.

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2. What personal information we collect

We may collect the following information:

  • Your name

  • Email address

  • Phone number, if provided

  • Billing and payment information

  • Day pass or membership purchase details

  • Vehicle registration number, where requested

  • Messages or enquiries you send to us

  • Website usage information, such as cookies, device information, IP address and browsing activity

  • Records of your agreement to our Terms & Conditions

We do not store full payment card details. Payments are processed securely by our payment provider.

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3. Why we collect your information

We use your personal information to:

  • Process day pass and membership purchases

  • Send booking confirmations and important service emails

  • Manage customer accounts and memberships

  • Confirm who is authorised to access Tidnock Farm Ride

  • Record vehicle registrations for access, safety and site management

  • Respond to enquiries

  • Manage cancellations, refunds or disputes

  • Keep records for legal, tax and accounting purposes

  • Improve our website and customer experience

  • Protect the safety and security of riders, visitors, staff, animals and the working farm

  • Comply with legal obligations

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4. Our lawful basis for using your information

Under UK data protection law, we must have a lawful reason for using your personal information.

We may use your data because:

  • It is necessary to provide the service you purchased

  • It is necessary to comply with legal obligations

  • It is necessary for our legitimate business interests, such as safety, security, record keeping and customer management

  • You have given consent, for example for optional marketing emails

The ICO says organisations should identify their lawful basis before using people’s personal data and explain this in their privacy notice.

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5. Vehicle registration information

If we request your vehicle registration number, we use it to help manage access, parking, site safety and security.

This may help us identify authorised customers, manage vehicles on the farm, and respond to incidents.

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6. Marketing

We will only send marketing emails where we are legally allowed to do so.

You can unsubscribe from marketing emails at any time by using the unsubscribe link or contacting us directly.

We will still send essential service emails, such as booking confirmations, membership information or important safety updates.

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7. Cookies and website data

Our website may use cookies and similar technologies to:

  • Make the website work properly

  • Improve website performance

  • Understand how visitors use the site

  • Support checkout, payments and security

  • Remember preferences where applicable

You can usually control cookies through your browser settings.

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8. Who we share information with

We may share personal information with trusted third parties where necessary, including:

  • Website and hosting providers, such as Wix

  • Payment processors

  • Email and communication providers

  • Accountants or professional advisers

  • Insurance providers

  • Legal advisers

  • Authorities or emergency services where required

We do not sell your personal information.

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9. Payment processing

Payments are handled by secure third-party payment providers.

We may receive confirmation that a payment has been made, along with order details, but we do not store full debit or credit card information.

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10. How long we keep your information

We keep personal information only for as long as reasonably necessary.

Typical retention periods may include:

  • Customer order records: up to 6 years for accounting, tax and legal purposes

  • Enquiry emails: as long as needed to respond and manage the enquiry

  • Membership records: for the duration of membership and a reasonable period afterwards

  • Vehicle registration records: only as long as reasonably required for access, safety, security and record keeping

If a legal claim, dispute, accident or investigation occurs, we may keep relevant information for longer where necessary.

The ICO says privacy notices should explain retention periods, or the criteria used to decide retention if a specific period is not possible.

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11. How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure.

This includes using secure website systems, trusted service providers, password protection and limiting access to information where appropriate.

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12. Your rights

Under UK data protection law, you may have rights including:

  • The right to access your personal information

  • The right to correct inaccurate information

  • The right to request deletion of your information

  • The right to restrict how we use your information

  • The right to object to certain uses

  • The right to data portability

  • The right to withdraw consent where processing is based on consent

These rights may not apply in every situation, but you can contact us if you wish to make a request.

The ICO states privacy notices should tell people about their information rights and how to complain if they have concerns.

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13. Complaints

If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

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14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

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15. Contact us

For privacy questions or requests, contact:

Tidnock Farm Ride
Email: [bookings@tidnockfarmride.co.uk]
Address: Great Tidnock Farm, SK11 9JD

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